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Update on GenAI and Creativity from ITV's Chief Architect

From Star Trek to Sheepbridge: how generative tools are changing who gets to create and what that means for media and education

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Jonathan Lloyd
Jun 17, 2025
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AI Summit ITV Clive Santamaria
Clive Santamaria, Chief Architect, on the Industries Stage at The AI Summit in London

Hi everyone,

Last week at the AI Summit in London, I joined a short talk by Clive Santamaria, Chief Architect at ITV

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